From Spark to Finished Product.OUR WORK
Ideas we’ve
brought to life.
The best explanation of the model is the work itself: identify the opportunity, shape the idea, assemble the right resources and carry it through.
01 · BUILDING A BRAND
Izadex
A simple idea: make it easier for local consumers to find useful information about local businesses without the noise.
Izadex grew into a business-card directory concept spanning print and digital. The work includes the business model, publication concept, directory structure, sales approach, production planning and coordination of the brand identity.
Visit Izadex ↗
02 · BUILDING A PLATFORM
RI Free Press
A Rhode Island information portal designed around useful local information rather than trying to imitate a traditional newsroom.
The platform combines curated Rhode Island resources with original business-profile content and creates an additional promotional channel for participating local businesses.
Visit RI Free Press ↗
03 · CLIENT WORK
From problem
to finished product.
The same model applies to individual client projects.
Branding and rebranding, marketing materials, print, digital projects, business concepts and project coordination can be assembled around the needs of the particular business rather than forced into a standard package.
CREATIVE COLLABORATION
Recognized creative talent at the table.
Thomas Roskelly, Creative Director/Owner of Roskelly, Inc., is a Conway Group business associate and creative resource. His work helps demonstrate the level of branding and creative experience that can be brought into a TCG project when the assignment calls for it.
Graphic Design USA selected Roskelly for its 2026 People to Watch feature and separately featured his recent rebrand of the Undersea Technology Innovation Consortium (UTIC), a project that grew from a trade-show exhibit into a broader identity program.
WHY IT FITS THE TCG MODEL
One project can uncover a larger opportunity. The role is to recognize it, establish the direction, and bring the right resources together to carry it through.
2026 GDUSA HEALTH + WELLNESS DESIGN AWARDS
Five winning designs.
Roskelly, Inc. has been notified that five identity designs were selected as winners in the 2026 Graphic Design USA Health + Wellness Design Awards. The award notification states that the competition drew nearly 2,000 entries, with the top 10% recognized.
These are Roskelly, Inc. designs and awards. They are presented here to show the depth of creative talent available to Conway Group projects through its collaboration with Thomas Roskelly.
SELECTED RHODE ISLAND IDENTITY WORK
Deep roots in the local market.
A small sample from Roskelly, Inc.’s much larger body of identity work. These examples show experience across Rhode Island businesses, organizations and public-facing institutions.
YOUR BUSINESS NEXT?